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Seen around the world, John Carlos and Tommie Smith’s Black Power salute on the 1968 Olympic
podium sparked controversy and career fallout. Yet their show of defiance remains one of the most iconic
images of Olympic history and the Black Power movement. Here is the remarkable story of one of the men
behind the salute, lifelong activist John Carlos.
John Carlos is an African American former track and field athlete, professional football player, and a founding member of the Olympic Project for Human Rights. He won the bronze medal in the 200 meters race at the 1968 Olympics, where his Black Power salute on the podium with Tommie Smith caused much political controversy. The John Carlos Story is his first book.
Dave Zirin is the author of four books, including Bad Sports, A People’s History of Sports in the United States, and What’s My Name, Fool? He writes the popular weekly online sports column “The Edge of Sports” and is a regular contributor to SportsIllustrated.com, SLAM, Los Angeles Times, and The Nation, where he is the publication’s first sports editor.

September 4, 2011
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The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer-the tan generation – by learning from hip-hop and youth culture.
“He is the conduit between corporate America and rap and the streets-he speaks both languages.” -Jay-Z
“It’s amazing to see the direct impact that black music, videos and the internet have had on culture. I’ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It’s time to embrace this phenomenon because it ain’t going nowhere!” -Kanye West
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyonce for Tommy Hilfiger’s True Star fragrance, and Justin Timberlake for “lovin’ it” at McDonald’s), Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
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June 29, 2011
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A proud and boisterous Negro League team owner, Alex Pompez rose to prominence during Latino baseball’s earliest glory days. As a passionate and steadfast advocate for Latino players, he helped bring baseball into the modern age. But like many in the era of segregated baseball, Pompez also found that the game alone could never make all ends meet, and he delved headlong into the seedier side of the sport — gambling — to help finance his beloved team, the New York Cubans. He built one of the most infamous numbers rackets in Harlem, rubbing shoulders with titans of the underworld such as Dutch Schultz and eventually arousing the ire of the famed prosecutor Thomas Dewey. He also brought the Cubans, with their incredible lineup of international players, to a Negro League World Series Championship in 1947.
Pompez presided over the twilight of the Negro League, holding it together as long as possible in the face of integration even as he helped his players make the transition to the majors. In his later days as a scout, he championed some of the brightest future Latino stars and became one of Latin America’s most vocal advocates for the game.
That today’s rosters are filled with names like Rodriguez, Pujols, Rivera, and Ortiz is a testament to the influence of Pompez and his contemporaries.
Cuban Star: How One Negro-League Owner Changed the Face of Baseball
by Adrian Burgos
Hill and Wang
Available April 26, 2011 in Hardcover
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