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Seen around the world, John Carlos and Tommie Smith’s Black Power salute on the 1968 Olympic
podium sparked controversy and career fallout. Yet their show of defiance remains one of the most iconic
images of Olympic history and the Black Power movement. Here is the remarkable story of one of the men
behind the salute, lifelong activist John Carlos.
John Carlos is an African American former track and field athlete, professional football player, and a founding member of the Olympic Project for Human Rights. He won the bronze medal in the 200 meters race at the 1968 Olympics, where his Black Power salute on the podium with Tommie Smith caused much political controversy. The John Carlos Story is his first book.
Dave Zirin is the author of four books, including Bad Sports, A People’s History of Sports in the United States, and What’s My Name, Fool? He writes the popular weekly online sports column “The Edge of Sports” and is a regular contributor to SportsIllustrated.com, SLAM, Los Angeles Times, and The Nation, where he is the publication’s first sports editor.

September 4, 2011
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The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer-the tan generation – by learning from hip-hop and youth culture.
“He is the conduit between corporate America and rap and the streets-he speaks both languages.” -Jay-Z
“It’s amazing to see the direct impact that black music, videos and the internet have had on culture. I’ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It’s time to embrace this phenomenon because it ain’t going nowhere!” -Kanye West
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyonce for Tommy Hilfiger’s True Star fragrance, and Justin Timberlake for “lovin’ it” at McDonald’s), Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
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June 29, 2011
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A proud and boisterous Negro League team owner, Alex Pompez rose to prominence during Latino baseball’s earliest glory days. As a passionate and steadfast advocate for Latino players, he helped bring baseball into the modern age. But like many in the era of segregated baseball, Pompez also found that the game alone could never make all ends meet, and he delved headlong into the seedier side of the sport — gambling — to help finance his beloved team, the New York Cubans. He built one of the most infamous numbers rackets in Harlem, rubbing shoulders with titans of the underworld such as Dutch Schultz and eventually arousing the ire of the famed prosecutor Thomas Dewey. He also brought the Cubans, with their incredible lineup of international players, to a Negro League World Series Championship in 1947.
Pompez presided over the twilight of the Negro League, holding it together as long as possible in the face of integration even as he helped his players make the transition to the majors. In his later days as a scout, he championed some of the brightest future Latino stars and became one of Latin America’s most vocal advocates for the game.
That today’s rosters are filled with names like Rodriguez, Pujols, Rivera, and Ortiz is a testament to the influence of Pompez and his contemporaries.
Cuban Star: How One Negro-League Owner Changed the Face of Baseball
by Adrian Burgos
Hill and Wang
Available April 26, 2011 in Hardcover
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May 26, 2011
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In this unflinching and inspiring autobiography, the boxing legend faces his single greatest competitor: himself.
Sugar Ray Leonard‘s brutally honest and uplifting memoir reveals in intimate detail for the first time the complex man behind the boxer. The Olympic hero, multichampionship winner, and beloved athlete waged his own personal battle with depression, rage, addiction, and greed.
Coming from a tumultuous, impoverished household and a dangerous neighborhood on the outskirts of Washington, D.C., in the 1970s, Sugar Ray Leonard rose swiftly and skillfully through the ranks of amateur boxing-and eventually went on to win a gold medal in the 1976 Olympics. With an extremely ill father and no endorsement deals, Leonard decided to go pro.
The Big Fight takes readers behind the scenes of a notoriously corrupt sport and chronicles the evolution of a champion, as Leonard prepares for the greatest fights of his life-against Marvin Hagler, Roberto Duran, Tommy Hearns, and Wilfred Benitez. At the same time Leonard fearlessly reveals his own contradictions and compulsions, his infidelity, and alcohol and cocaine abuse.
With honesty, humor, and hard-won perspective, Leonard comes to terms with both triumph and struggle-and presents a gripping portrait of remarkable strength, courage, and resilience, both in and out of the ring.
The Big Fight: My Life In and Out of the Ring
Sugar Ray Leonard (Author), Michael Arkush (Author)
Viking Adult
Available June 6, 2011 in Hardcover
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April 26, 2011
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He’s a hip-hop icon credited with single-handedly creating gangsta rap in the 1980s. Television viewers know him as Detective Odafin “Fin” Tutuola on the top-rated TV drama Law & Order: SVU. But where the hype and the headlines end, the real story of Ice-T — the one few of his millions of fans have ever heard — truly begins.
Ice is Ice-T in his own words — raw, uncensored, and unafraid to speak his mind. About his orphan upbringing on the gang-infested streets of South Central Los Angeles. About his four-year stint in the U.S. Army’s famed “Tropic Lightning” outfit. About his successful career as a hustler and thief, the car crash that nearly killed him, and the fateful decision to turn away from a life of crime and forge his own path to international entertainment stardom.
Ice by Ice-T is both a tell-it-like-it-is tale of redemption and a star-studded tour of the pop culture firmament. The acclaimed rapper and actor shares never-before-told stories about friends like Tupac, Dick Wolf, Chris Rock, and an antler-clad Flavor Flav, among others. Readers will ride along as Ice-T’s incendiary rock band Body Count narrowly escapes from a riotous mob of angry concertgoers in Milan, and listen in as the music legend battles the self-appointed censors over his controversial “Cop Killer” single.
Most of all, Ice is the place where one of the game’s most opinionated players breaks down his own secret plan for living, offering up candid observations on marriage and monogamy, the current state of hip-hop, and his latest passion: doing one-on-one gang interventions and mentoring at-risk youths around the country.
With insights into the cutthroat world of the street — and the cutthroat world of Hollywood — Ice is the inspirational story of a true American original.
Ice: A Memoir of Gangster Life and Redemption-from South Central to Hollywood
by Ice-T and Douglas Century
One World/Ballantine
Available April 19, 2011 in Hardcover
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April 1, 2011
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Actor, singer, songwriter Tyrese Gibson crafts a memoir filled with every emotion and life experience one could possibly imagine. With personal experiences paired with reflective questions based on his extremely popular blog piece, “The Love Circle”, Tyrese hopes to inspire readers to pursue their dreams and not let life’s obstacles stand in the way.
HOW TO GET OUT OF YOUR OWN WAY is organized into a series of fundamental questions that helped Tyrese redefine who he was as a human being, and evolve into a new man. Tyrese stresses that life becomes infinitely richer when one takes the time to know him or herself and understand the true meaning of peace and fulfillment. This book is a guide to helping yourself, using his experiences as a learning tool. “It’s not about talking down to people, it’s about elevating them,” Tyrese says.
Some of Tyrese’s chapter-based questions include: How much do you love yourself? How much do you want for yourself? Why do men cheat? What is your bottom line? Are you ready for the next level?
Grand Central Publishing
Available April 7, 2011 in Hardcover
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