New African American Books: History & Current Events
March 10, 2010
Sterling
Available 12/01/09 in Hardcover
A celebration of freedom and the man who fought so valiantly for it: NELSON MANDELA
Almost 20 years ago, Nelson Rolihlahla Mandela—brutally imprisoned in South Africa for his struggle against apartheid—was finally released. This beautiful illustrated volume commemorates that event and Mandela’s inspiring life and work.
Created by renowned author David Elliot Cohen—who has worked with many of the top photojournalists who chronicled the “apartheid battles”—Nelson Mandela contains many images that have rarely, if ever, been seen, as well as the more iconic photos that have lingered in people’s minds. Like Obama: The Historic Front Pages, this will be rich in illustrations and elegantly designed, and will contain brief essays and key Mandela speeches rather than a running text.
March 10, 2010
Black Is the New Green: Marketing to Affluent African Americans
Leonard E. Burnett Jr. and Andrea Hoffman
Palgrave Macmillan
Available 03/16/10 in Hardcover
The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can’t afford to overlook if growth is the objective.
The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA’s in this book) is currently $87.3 billion. This massive buying power is expected to reach more than $1.1 trillion by 2012—just three short years for a cumulative growth of 28.4 percent. It would be foolish in the extreme not to tap into this rich buying segment, yet that is exactly what the marketing arms of companies do all too frequently. Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes it’s because they think they lack the money or resources to make a credible effort at adding a whole new segment. And sometimes, unfortunately, it’s because they have reached out in the past but their efforts were unappealing to the AAA audience. Black is the New Green will show you how to attract this lucrative market and create brand loyalty and product bonding among affluent African Americans in an affordable and measurable way.
Up until now, the affluent African American market has been underappreciated and overlooked. But with a sitting African American president—the time is now to tap into this market and to embrace a constituency that will have a lasting effect on your bottom line.
February 27, 2010
Knopf
Available 04/06/10 in Hardcover
No story has been more central to America’s history this century than the rise of Barack Obama, and until now, no journalist or historian has written a book that fully investigates the circumstances and experiences of Obama’s life or explores the ambition behind his rise. Those familiar with Obama’s own best-selling memoir or his campaign speeches know the touchstones and details that he chooses to emphasize, but now — from a writer whose gift for illuminating the historical significance of unfolding events is without peer — we have a portrait, at once masterly and fresh, nuanced and unexpected, of a young man in search of himself, and of a rising politician determined to become the first African-American president.
The Bridge offers the most complete account yet of Obama’s tragic father, a brilliant economist who abandoned his family and ended his life as a beaten man; of his mother, Stanley Ann Dunham, who had a child as a teenager and then built her career as an anthropologist living and studying in Indonesia; and of the succession of elite institutions that first exposed Obama to the social tensions and intellectual currents that would force him to imagine and fashion an identity for himself. Through extensive on-the-record interviews with friends and teachers, mentors and disparagers, family members and Obama himself, David Remnick allows us to see how a rootless, unaccomplished, and confused young man created himself first as a community organizer in Chicago, an experience that would not only shape his urge to work in politics but give him a home and a community, and that would propel him to Harvard Law School, where his sense of a greater mission emerged.
Deftly setting Obama’s political career against the galvanizing intersection of race and politics in Chicago’s history, Remnick shows us how that city’s complex racial legacy would make Obama’s forays into politics a source of controversy and bare-knuckle tactics: his clashes with older black politicians in the Illinois State Senate, his disastrous decision to challenge the former Black Panther Bobby Rush for Congress in 2000, the sex scandals that would decimate his more experienced opponents in the 2004 Senate race, and the story — from both sides — of his confrontation with his former pastor, Jeremiah Wright. By looking at Obama’s political rise through the prism of our racial history, Remnick gives us the conflicting agendas of black politicians: the dilemmas of men like Jesse Jackson, John Lewis, and Joseph Lowery, heroes of the civil rights movement, who are forced to reassess old loyalties and understand the priorities of a new generation of African-American leaders.
The Bridge revisits the American drama of race, from slavery to civil rights, and makes clear how Obama’s quest is not just his own but is emblematic of a nation where destiny is defined by individuals keen to imagine a future that is different from the reality of their current lives.
February 21, 2010
Freedom Flyers: The Tuskegee Airmen of World War II (Oral History Series)
by J. Todd Moye
Oxford University Press, USA
Available 04/12/10 in Hardcover
As the country’s first African American military pilots, the Tuskegee Airmen fought in World War II on two fronts: against the Axis powers in the skies over Europe and against Jim Crow racism and segregation at home. Although the pilots flew more than 15,000 sorties and destroyed more than 200 German aircraft, their most far-reaching achievement defies quantification: delivering a powerful blow to racial inequality and discrimination in American life.
In this inspiring account of the Tuskegee Airmen, historian J. Todd Moye captures the challenges and triumphs of these brave pilots in their own words, drawing on more than 800 interviews recorded for the National Park Service’s Tuskegee Airmen Oral History Project. Denied the right to fully participate in the U.S. war effort alongside whites at the beginning of World War II, African Americans–spurred on by black newspapers and civil rights organizations such as the NAACP–compelled the prestigious Army Air Corps to open its training programs to black pilots, despite the objections of its top generals. Thousands of young men came from every part of the country to Tuskegee, Alabama, in the heart of the segregated South, to enter the program, which expanded in 1943 to train multi-engine bomber pilots in addition to fighter pilots. By the end of the war, Tuskegee Airfield had become a small city populated by black mechanics, parachute packers, doctors, and nurses. Together, they helped prove that racial segregation of the fighting forces was so inefficient as to be counterproductive to the nation’s defense.
Freedom Flyers brings to life the legacy of a determined, visionary cadre of African American airmen who proved their capabilities and patriotism beyond question, transformed the armed forces–formerly the nation’s most racially polarized institution–and jump-started the modern struggle for racial equality.
February 20, 2010
The New Jim Crow: Mass Incarceration in the Age of Colorblindness
by Michelle Alexander
The New Press
Available 01/05/10 in Hardcover
As the United States celebrates the nation’s “triumph over race” with the election of Barack Obama, the majority of young black men in major American cities are locked behind bars or have been labeled felons for life. Although Jim Crow laws have been wiped off the books, an astounding percentage of the African American community remains trapped in a subordinate status–much like their grandparents before them. In this incisive critique, former litigator-turned-legal-scholar Michelle Alexander provocatively argues that we have not ended racial caste in America: we have simply redesigned it. Alexander shows that, by targeting black men and decimating communities of color, the U.S. criminal justice system functions as a contemporary system of racial control, even as it formally adheres to the principle of color blindness. The New Jim Crow challenges the civil rights community–and all of us–to place mass incarceration at the forefront of a new movement for racial justice in America.
February 8, 2010
Chronicle Books
Available 10/07/09 in Hardcover
The old approaches to fighting crime just aren’t working. Two thirds of people released from prison commit another crime within two years. In Smart on Crime, career prosecutor Kamala D. Harris shatters the old distinctions, rooted in false choices and myths, and offers a compelling argument for how to make the criminal justice system truly, not just rhetorically, tough. Harris spells out the necessary shifts that will increase public safety, reduce costs, and strengthen our communities when our politicians and law enforcement officials learn how to become tough and smart on crime.
January 31, 2010
Crown
Available 02/02/10 in Hardcover
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells — taken without her knowledge — became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons — as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions. Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.
Now Rebecca Skloot takes us on an extraordinary journey, from the “colored” ward of Johns Hopkins Hospital in the 1950s to stark white laboratories with freezers full of HeLa cells; from Henrietta’s small, dying hometown of Clover, Virginia — a land of wooden slave quarters, faith healings, and voodoo — to East Baltimore today, where her children and grandchildren live and struggle with the legacy of her cells. Henrietta’s family did not learn of her “immortality” until more than twenty years after her death, when scientists investigating HeLa began using her husband and children in research without informed consent. And though the cells had launched a multimillion-dollar industry that sells human biological materials, her family never saw any of the profits.
As Rebecca Skloot so brilliantly shows, the story of the Lacks family — past and present — is inextricably connected to the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we are made of. Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family — especially Henrietta’s daughter Deborah, who was devastated to learn about her mother’s cells. She was consumed with questions: Had scientists cloned her mother? Did it hurt her when researchers infected her cells with viruses and shot them into space? What happened to her sister, Elsie, who died in a mental institution at the age of fifteen? And if her mother was so important to medicine, why couldn’t her children afford health insurance?
Intimate in feeling, astonishing in scope, and impossible to put down, The Immortal Life of Henrietta Lacks captures the beauty and drama of scientific discovery, as well as its human consequences.
January 10, 2010
Regnery Press
Available 01/04/10 in Hardcover
What Should Conservatives Do in the Age of Obama?
Two Words: Fight Back
President Obama ran on promises of bipartisanship and centrism, but he’s delivered something else: unprecedented government borrowing and spending, unsustainable debt, and audacious attempts to usher in a colossal, overbearing government, the likes of which we’ve never seen.
In Right Now, Republican National Committee chairman Michael Steele blows the whistle on the entire Obama agenda. Setting aside appeals for caution in taking on a popular president, Steele throws down the gauntlet, insisting Republicans must expose and refute the policies lying at the heart of this administration’s attempts to resurrect a discredited brand of extreme liberalism. A call to arms for grassroots America, this book argues for abandoning “conservatism-lite,” returning to core conservative principles, and launching an uncompromising campaign for limited government. The path to a Republican renaissance has already been laid, says Steele: the target is the Obama agenda, the method is active opposition, and the time is Right Now.
Bonus: Foreword by Newt Gingrich
January 4, 2010
The Shadows of Youth: The Remarkable Journey of the Civil Rights Generation
by Andrew B. Lewis
Hill and Wang
Available 10/27/09 in Hardcover
Through the lives of Diane Nash, Stokely Carmichael, Bob Moses, Bob Zellner, Julian Bond, Marion Barry, John Lewis, and their contemporaries, The Shadows of Youth provides a carefully woven group biography of the activists who — under the banner of the Student Nonviolent Coordinating Committee — challenged the way Americans think about civil rights, politics, and moral obligation in an unjust democracy. A wealth of original sources and oral interviews allows the historian Andrew B. Lewis to recover the sweeping narrative of the civil rights movement, from its origins in the youth culture of the 1950s to the near present.
The teenagers who spontaneously launched sit-ins across the South in the summer of 1960 became the SNCC activists and veterans without whom the civil rights movement could not have succeeded. The Shadows of Youth replaces a story centered on the achievements of Martin Luther King Jr. with one that unearths the cultural currents that turned a disparate group of young adults into, in Nash’s term, skilled freedom fighters. Their dedication to radical democratic possibility was transformative. In the trajectory of their lives, from teenager to adult, is visible the entire arc of the most decisive era of the American civil rights movement, and The Shadows of Youth for the first time establishes the centrality of their achievement in the movement’s accomplishments.
January 1, 2010
On March 2, 1955, a slim, bespectacled teenager refused to give up her seat to a white woman on a segregated bus in Montgomery, Alabama. Shouting “It’s my constitutional right!” as police dragged her off to jail, Claudette Colvin decided she’d had enough of the Jim Crow segregation laws that had angered and puzzled her since she was a young child.
But instead of being celebrated, as Rosa Parks would be when she took the same stand nine months later, Claudette found herself shunned by many of her classmates and dismissed as an unfit role model by the black leaders of Montgomery. Undaunted, she put her life in danger a year later when she dared to challenge segregation yet again — as one of four plaintiffs in the landmark busing case Browder v. Gayle.
Based on extensive interviews with Claudette Colvin and many others, Phillip Hoose presents the first in-depth account of a major, yet little-known, civil rights figure whose story provides a fresh perspective on the Montgomery bus protest of 1955-56. Historic figures like Martin Luther King, Jr., and Rosa Parks play important roles, but center stage belongs to the brave, bookish girl whose two acts of courage were to affect the course of American history.
